Roofing PPC Management That Actually Converts
Tired of paying $200+ per click with no leads to show for it? Our roofing PPC agency specializes in Google Ads for roofers that generate qualified leads at $50-$120 each.
Campaign Performance
Sample Data* Sample data for illustrative purposes only. Results vary by market.
Why Most Roofing Companies Waste Money on PPC
Sky-High Click Costs
Paying $150-$300 per click because you're bidding on broad, expensive keywords with massive competition.
Low-Quality Leads
Getting clicks from DIYers, people "just looking," and homeowners 3 states away who can't even use your service.
Terrible Landing Pages
Sending paid traffic to your generic homepage with no clear call-to-action, so visitors bounce immediately.
The average roofing company wastes 60-70% of their ad budget
On clicks that will never convert. We fix that.
Our Roofing PPC Services Include
Everything you need to dominate Google Ads and generate quality roofing leads
Keyword Research & Strategy
We identify the exact keywords that homeowners use when they're ready to hire a roofer—not just browsing.
- High-intent emergency keywords
- Service-specific keywords (leak, repair, replacement)
- Geographic targeting by city/neighborhood
- Negative keyword lists to block DIYers
Ad Copywriting
Compelling ad copy that speaks directly to homeowners' pain points and gets clicks from qualified buyers.
- Multiple ad variations for A/B testing
- Responsive search ads optimized by Google AI
- Call extensions with tracking numbers
- Sitelink extensions for specific services
Landing Page Optimization
High-converting landing pages designed specifically for each campaign to maximize lead conversion.
- Service-specific landing pages
- Mobile-optimized for on-the-go homeowners
- Clear CTAs (Click-to-call, form fills)
- Trust signals (reviews, certifications, photos)
Geographic Targeting
Precision targeting to only show ads in the exact cities, zip codes, and radiuses you serve.
- City and zip code targeting
- Radius targeting around your location
- Exclude areas you don't serve
- Bid adjustments by location performance
Bid Management & Optimization
Daily bid adjustments to maximize conversions while keeping your cost per lead as low as possible.
- Manual bidding for maximum control
- Time-of-day bid adjustments
- Device-specific bidding (mobile vs desktop)
- Conversion-based smart bidding when data allows
Tracking & Reporting
Complete transparency with call tracking, conversion tracking, and detailed monthly reports.
- Call tracking with recordings
- Form submission tracking
- Monthly performance reports
- ROI and cost-per-lead analysis
Calculate Your PPC ROI
Your Expected Results
Real PPC Results for Roofing Companies
Storm Guard Roofing
Coastal Roof Pros
Rocky Mountain Roofing
Our 4-Phase PPC Process
Discovery & Audit (Week 1)
We audit your existing campaigns (if any), analyze your market, research competitors, and identify the highest-converting keywords for your area.
Build & Launch (Week 2-3)
We build your campaigns, write ad copy, create landing pages, set up conversion tracking, and launch your first campaigns with conservative budgets.
Optimize & Scale (Week 4-8)
We analyze performance data, pause underperforming keywords, increase bids on winners, and scale your budget as cost-per-lead decreases.
Maintain & Report (Ongoing)
Continuous monitoring, monthly reporting, A/B testing new ad copy, adding negative keywords, and adjusting bids to maintain peak performance.
Get Your Free PPC Audit
We'll analyze your current campaigns (or competitors if you're not running PPC), identify wasted spend, and show you exactly how to get $50-$120 leads.