Speed to Lead
5 Min
The "Golden Window" before lead qualification drops by 80%.
Avg. CPC (PPC)
$18 - $45
Cost Per Click for "Emergency Roof Repair" in metro areas.
Missed Calls
38%
Of inbound calls to roofers go straight to voicemail.
The "Speed to Lead" Cliff
The single biggest pain point in roofing marketing isn't generating the lead—it's contacting them. Homeowners with a leak are panic-buying. If you don't answer, the next roofer on Google will.
"The odds of qualifying a lead decrease by 21x if the response time goes from 5 minutes to 30 minutes."
Source: Industry Lead Response Analysis 2023
Why It Happens
- ✖ Roofers are on the roof, not at the desk.
- ✖ Lack of automated SMS follow-up systems.
- ✖ Front office staff overwhelmed by spam calls.
The Leak Analysis: Why Leads Don't Close
It's rarely just "price." Our analysis shows that communication breakdowns account for the majority of lost revenue.
Ghosting (35%)
The homeowner simply stops responding. Usually a result of slow initial follow-up or lack of trust indicators.
Competitor Response (25%)
Another company got there first or offered a faster estimate turnaround time.
Price Shock (20%)
Lack of financing options presented early in the conversation leads to sticker shock.
The Rising Cost of Attention
Paid Search (PPC) is becoming prohibitively expensive for small roofers. While SEO offers lower long-term costs, it requires patience.
Feast or Famine: Managing Seasonality
Roofing interest is highly correlated with weather events and seasons. A major pain point is maintaining lead flow during the "off-season" (Winter) or managing the overwhelming influx during storm season.
Want the Full Breakdown?
Dive deeper into the real costs of roofing customer acquisition with our comprehensive guide.
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The data is clear: Success isn't just about buying more leads. It's about speed, reputation, and diversifying lead sources beyond expensive PPC.