Roofing SEO FAQ
Everything you need to know about SEO for roofing companies—answered by experts who've helped 50+ roofers dominate their local markets.
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💰 Cost & Pricing
Professional roofing SEO services typically cost between $1,500 and $3,000 per month. The exact price depends on:
- Your market competition (big cities = higher cost)
- How many cities/areas you serve
- Current state of your website (needs full rebuild vs minor optimization)
- What's included (SEO only vs full digital marketing)
⚠️ Warning: Beware of agencies charging less than $1,000/month. They're likely cutting corners, using black-hat tactics, or outsourcing to low-quality overseas workers.
With us, no. Our pricing is 100% transparent. What you see is what you pay.
However, many agencies DO charge:
- Setup fees: $500-$2,000 for initial audit and strategy
- Contract break fees: Penalties for canceling early
- Tool fees: Extra charges for using their software
- Content fees: Per-page charges for writing content
Always ask: "What's the total monthly cost, including everything?"
Our clients average a 3.2x ROI within 6 months. Here's a real example:
That's based on an average job value of $8,500 and 30% close rate on leads.
⏱️ Timeline & Results
Here's the honest timeline:
Initial movement in rankings. Websites typically begin showing up for long-tail keywords.
Potential for page 1 rankings on some keywords. Typical 2-3x increase in organic traffic. First consistent leads may begin.
Top 3 rankings for main keywords. Showing in local 3-pack. 5-10x more organic leads than when you started.
🚨 Reality Check: Anyone promising page 1 rankings in 30 days is lying. SEO is a marathon, not a sprint.
It depends on your market and competition, but here are realistic expectations:
🎯 Strategy & Tactics
For local roofing SEO, your Google Business Profile is #1.
It determines whether you show up in the "local 3-pack"—the map results at the top of Google. The 3-pack gets 75% of all clicks.
After your GBP, these are critical:
- Google reviews (quantity, quality, recency)
- Local citations (NAP consistency across directories)
- Location-specific content on your website
- Backlinks from local and industry sources
Both have their place. Here's the honest comparison:
| Factor | SEO | Google Ads |
|---|---|---|
| Time to Results | 3-6 months | Immediate |
| Cost Per Lead | $20-$80 | $80-$250 |
| Long-Term Value | Compounds over time | Stops when you stop paying |
| Best For | Long-term growth | Immediate leads |
💡 Pro Tip: Most successful roofing companies use both. Run Google Ads for immediate results while building SEO for long-term, sustainable growth.
You can do basic SEO yourself if you have time but not budget. Here's what you CAN do:
- Optimize your Google Business Profile
- Ask customers for Google reviews
- Fix your website's title tags and H1 headings
- Create location-specific pages
- Write blog posts with roofing keywords
But to compete in competitive markets, you'll need professional help with:
- Advanced keyword research
- Link building campaigns
- Technical SEO (site speed, mobile optimization, schema)
- Competitor analysis and strategy
Rule of thumb: DIY if you have time but not budget. Hire an agency if you want faster results and have $1,500+/month to invest.
Still Have Questions?
Schedule a free 30-minute strategy call. We'll answer your questions, audit your current SEO, and show you exactly what it'll take to dominate your local market.