Barrier Pest Control
From Frustration to Full-Funnel Victory: Outperforming a $75K Agency With a $25K Strategy
Overview
The Problem
The CEO reached out in frustration. He was spending $75,000/year with a "high-end agency" but wasn't seeing real performance.
No leads. No reporting. No ROI.
He hired us for $25,000 and we rebuilt the entire strategy—end to end.
The Strategy
SEO Overhaul
- Site audit, index cleanup, structured schema
- Localized service pages (e.g., "termite control Boise")
- Content hubs and internal linking
PPC Rebuild
- Geo-segmented campaigns by pest and city
- Keyword sculpting, negative match refinement
- Call tracking, CRO landing pages, weekly A/B tests
Local SEO Execution
- GBP optimization across 4 locations
- Photo updates, review generation, Q&A content
- UTM tracking + NAP directory alignment
Results: Period-Over-Period Growth
| Metric | Previous | Current | Change |
|---|---|---|---|
| Total Sessions | 22,697 | 29,465 | +29.82% |
| Organic Sessions | 13,644 | 16,078 | +17.84% |
| Paid Sessions | 1,879 | 4,818 | +156.41% |
| Event Conversions | 405 | 4,592 | +1033.83% |
| Avg. Engagement Time | 34 sec | 63 sec | +85.29% |
Google Ads Performance (Feb–Oct 2023)
Auction Insight Win: 91.45% Top of Page Rate — outperforming Terminix and all local rivals.
Google Business Profile Performance
Client Testimonial
"After wasting money with a big agency, we brought Bakan Marketing in—and within a few months, we were dominating both in Google Ads and the local map pack. I finally felt like someone was treating my budget like their own."
The Bottom Line
This campaign delivered:
Higher rankings in Google
More qualified paid leads
GBP dominance in local search
1000%+ growth in conversion actions
Want Results Like These?
Let's talk. We'll audit your digital funnel and show you what we can unlock together.
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