How to Get 100+ Google Reviews for Your Roofing Business (2026)

If your roofing company has fewer than 50 Google reviews, you're invisible to potential customers. If you have fewer than 100 reviews, you're losing jobs to competitors every single day.

Here's why: 93% of consumers read online reviews before choosing a local business^[1], and 72% won't take action until they've read reviews^[2]. For roofing—a high-ticket purchase that homeowners make once every 15-20 years—reviews are even more critical.

This guide shows you the exact system we use to help roofing companies generate 100+ authentic, five-star Google reviews.

Why 100+ Reviews is the Magic Number

You might be wondering: "Why 100 reviews? Isn't 20 or 30 enough?"

Here's what the data shows:

• Trust threshold: Consumers trust businesses more when they see 50+ reviews
• Competitive advantage: In most markets, having 100+ reviews puts you in the top 5% of roofing companies
• Statistical significance: 100 reviews create enough volume that a few negative reviews don't tank your rating
• Ranking boost: Google's algorithm heavily favors businesses with high review counts for local search rankings
• Conversion power: Our data shows roofing companies with 100+ reviews convert 3x more website visitors into booked estimates

The Review Generation System (Step-by-Step)

Getting to 100+ reviews isn't about gaming the system or buying fake reviews. It's about creating a systematic process that makes it easy for happy customers to leave reviews. Here's how:

Step 1: Perfect Your Review Link

Most roofing companies make this harder than it needs to be. You need a direct link to your Google review page that's:

• Easy to type (if you're texting it)
• Clickable (for email and text messages)
• Shortened (Google's default review URLs are ridiculously long)

How to get your Google review link:

1. Go to your Google Business Profile
2. Click "Ask for reviews" or "Get more reviews"
3. Copy the long URL Google provides
4. Shorten it using Bitly or create a custom short link: YourCompanyName.com/review

Pro tip: Set up yourwebsite.com/review to redirect to your Google review link. This makes it professional and memorable.

Step 2: Ask EVERY Customer (In Person, Before You Leave)

This is the most important step. Here's the truth: if you ask, 40-50% of happy customers will leave a review. If you don't ask, only 5% will.

The key is to ask in person, at the end of the job, when the customer is most satisfied.

Why this works:

• You're asking when they're most excited about the result
• You're making it personal ("helps our small business")
• You're emphasizing how quick it is
• You're offering to help them do it right then

Step 3: Send a Follow-Up Text Message (Automated)

Even if they say yes in person, life gets busy. Send a text message 1-2 hours after you leave the job site:

Pro tips for text messages:

• Keep it under 160 characters if possible
• Send from a real person's phone number (not a marketing shortcode)
• Include the clickable review link
• Send within 2 hours while they're still thinking about the job
• Use their first name—personalization matters

Step 4: Send a Follow-Up Email (24-48 Hours Later)

If they haven't left a review after the text, send an email 1-2 days later. Some people prefer email, and this gives you a second touchpoint.

Step 5: Use Review Generation Software

Once you're consistently asking for reviews, consider automating the process with review generation software:

Top tools for roofing companies:

• Podium - Text-based review requests (our #1 recommendation)
• BirdEye - Multi-platform review management
• GatherUp - Automated review campaigns
• Reputation.com - Enterprise-level review management
• NiceJob - Simple, affordable for small roofing companies

These tools typically cost $100-$300/month but can increase your review generation rate from 20% to 40-50%.

How to Get Better Quality Reviews (More Stars, More Keywords)

It's not just about quantity. The quality of your reviews matters too. Here's how to get reviews that actually help your business:

1. Timing: Ask When the Customer is Most Satisfied

The best time to ask is when your customer is most excited:

• Right after final walkthrough when they see the completed roof
• When they compliment your work ("Wow, this looks amazing!")
• After you've solved a problem (fixed a leak, addressed a concern)

2. Make It Easy: Show Them How (On Their Phone)

Many customers (especially older homeowners) aren't tech-savvy. Help them:

1. Pull up your Google Business Profile on your phone or tablet
2. Show them the "Write a review" button
3. Hand them the device and let them type
4. Thank them when they're done

This simple act of helping increases your review conversion rate by 2-3x.

3. Gently Suggest What to Mention (Without Telling Them What to Write)

You can't dictate what customers write, but you can suggest topics:

This prompts them to write more detailed reviews that mention specific services and keywords that help your SEO.

How to Handle Negative Reviews

You will get negative reviews eventually. Here's how to handle them:

Step 1: Respond Within 24 Hours

Speed matters. A fast response shows other customers you care about resolving issues.

Step 2: Use This Response Template

What this does:

• Shows you care and take responsibility
• Moves the conversation offline (where you can resolve it)
• Demonstrates professionalism to other potential customers reading reviews
• Gives you a chance to fix the issue and potentially get the review updated

Step 3: Never Argue or Get Defensive

Even if the review is unfair or dishonest, don't argue publicly. It makes you look unprofessional. Instead:

• Stay calm and professional
• Acknowledge their feelings
• Offer to resolve it offline
• If it's a fake review, report it to Google (don't respond publicly)

Advanced Strategies to Accelerate Review Growth

1. Create a Review Contest for Your Crew

Incentivize your installers and project managers to ask for reviews:

• $50 bonus for every Google review they generate this month
• Monthly prize for the crew member who generates the most reviews
• Track results on a visible leaderboard in your office

Important: You're rewarding them for ASKING, not for the review content. This keeps it ethical and Google-compliant.

2. Add Review Requests to Your Invoice/Receipt

Include a review request on every invoice or project completion document:

3. Use QR Codes on Yard Signs and Truck Wraps

Make it easy for neighbors and passersby to leave reviews:

• Create a QR code that links to your Google review page
• Add it to your yard signs: "Scan to see our reviews!"
• Put it on truck wraps, business cards, and door hangers

4. Respond to EVERY Review (Even the Good Ones)

Responding to reviews increases your review generation rate by 15-20%. Why? Because:

• People see you actually read and appreciate reviews
• It shows potential customers you're engaged and responsive
• Google's algorithm favors businesses that engage with reviews

Simple response template for positive reviews:

The 90-Day Plan to 100+ Reviews

Here's a realistic timeline if you're starting from scratch or have fewer than 20 reviews:

Common Mistakes to Avoid

What to Do Once You Hit 100+ Reviews

Congratulations—you've hit 100+ reviews! Now what?

1. Don't stop asking - Continue your review generation system. You want to maintain momentum and bury any future negative reviews.
2. Leverage your reviews in marketing - Highlight your review count and rating on your website, ads, and proposals.
3. Monitor your review velocity - Aim for at least 5-10 new reviews per month to signal to Google that you're an active, growing business.
4. Showcase reviews in sales presentations - Print out your best reviews and include them in estimate packets.
5. Use reviews in social media - Share screenshots of great reviews on Facebook and Instagram.

Final Thoughts

Getting to 100+ Google reviews isn't a sprint—it's a marathon. But it's one of the most valuable investments you can make in your roofing business.

Here's what we've covered:

• 100+ reviews put you in the top 5% of roofing companies and 3x your conversion rate
• Ask EVERY customer in person before you leave the job site
• Follow up with automated text and email sequences
• Use review generation software to scale
• Respond to all reviews within 24 hours
• Never buy fake reviews or incentivize customers (but you can incentivize your team)

The roofing companies that dominate their local markets in 2026 will be the ones with 100+ reviews, 4.8+ star ratings, and a systematic process for generating new reviews every single week.

Start implementing these strategies today, and you'll hit 100 reviews faster than you think.